About Us

The Stoop Club is a community-driven hat brand founded by sisters Alex and Ava Howard.

After relocating from Minnesota to the West Village five years ago, the Howards quickly fell in love with their new neighborhood and the people within it.

Each hat, featuring different local street names, is more than just an accessory—it’s a celebration of New York’s streets and the stories they tell.

The Stoop Club proudly partners with local businesses such as Bayard’s Ale House, Sevilla, and Grove Street Social. Stay tuned for more exciting collaborations!